Start at /start-selling. A guest registers first and then returns to seller onboarding. The fast path is: Start selling, register or continue, enter a shop name, choose a design, and publish.
The shop receives a public /shop/{slug} URL. A store may be published before products or a payment provider are connected; buyers see a products-coming-soon state. After publishing, add the first listing, connect Paystack, Stripe or both, and share the shop URL. Seller tools are under /marketplace/seller.